Examining stakeholder roles in organising and planning rural events: the Inglewood olive festival and Goondiwindi spring festival

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Title Examining stakeholder roles in organising and planning rural events: the Inglewood olive festival and Goondiwindi spring festival
Author Reid, Sacha
Publication Title Tourism State of the Art II Conference
Editor R. Mac Lellan, T. Baum, A. Goldsmith, J. Kokkranikal, E. Losekoot, S. Miller, A. Morrison, D. Nickso
Year Published 2004
Place of publication Glasgow
Publisher The Scottish Hotel School, University of Strathclyde
Abstract Event management research has attracted increased recognition within academic literature over the last decade. Much of this research however, has been descriptive in nature and lacks a strong theoretical underpinning. This paper examines the role of stakeholders in contributing to the organizing and planning of rural events. This paper proposes that by adopting stakeholder theory and implementing a framework to identify and assess the level of satisfaction and involvement amongst stakeholder groups, the event organization is able to monitor, and if necessary, improve the relationships with all stakeholders. As a consequence of this, events held in rural areas will have a stronger likelihood that the community will be satisfied with the event. The results suggest that rural events are often reliant on community stakeholder involvement in the organizing and planning of events. Additionally, stakeholder involvement in rural events is dependent on seeking resources and skills from within the region or community. This enables the community to utilize the skills available, but also provides opportunities for developing new skills.
Peer Reviewed Yes
Published Yes
ISBN 0-9548039-0-6
Conference name Tourism State of the Art II
Location Glasgow
Date From 2004-06-27
Date To 2004-06-30
URI http://hdl.handle.net/10072/32868
Date Accessioned 2009-06-24
Date Available 2010-07-29T08:17:53Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Commerce, Management, Tourism and Services
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1x

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