Destination Branding and Sport Event Equity

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Title Destination Branding and Sport Event Equity
Author Eastgate, Anne; Funk, Daniel Carl
Publication Title Council for Australian University Tourism and Hospitality Education Proceedings from the 2005 CAUTHE Conference
Editor G. Barry O'Mahony, Paul A. Whitelaw
Year Published 2005
Place of publication Alice Springs
Publisher Charles Darwin University
Abstract Keller's (1993) Brand Association framework is used to examine the role that sport events have in the formation of event image and destination branding. A model of Sport Event Equity (SEE) is introduced which proposes that identity construction mediates the development of event image that contributes to destination image. Two propositions for future research are outlined and implications for event and destination managers are discussed.
Peer Reviewed Yes
Published Yes
Publisher URI http://www.cauthe.com.au/pastvenues.html
ISBN 1876248971
Conference name CAUTHE 2005: Sharing tourism knowledge
Location Charles Darwin University, Alice Springs
Date From 2005-02-01
Date To 2005-02-05
Date Accessioned 2010-04-19
Date Available 2010-08-12T07:25:49Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject PRE2009-Other Commerce, Management, Tourism and Services
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1a

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