Sports marketing and Sponsorship

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Title Sports marketing and Sponsorship
Author Skinner, James
Book Title Managing Football: An International Perspective
Editor Sean Hamil & Simon Chadwick
Year Published 2010
Place of publication Amsterdam
Publisher Elsevier/Butterworth-Heinemann
Abstract This chapter discusses the changing nature of the political economy of sport, and football in particular, in the last quarter of the twentieth century and the beginning of the twenty-first century. Focusing on the United Kingdom for a national perspective and on FIFA for the international perspective, this chapter identifies the nature of the market for sponsorships and endorsements, the fan base of national and international soccer, and the Horst Dassler–led FIFA assault on the traditional promotion of world football and the establishment of corporate partnerships that generate millions of dollars of revenue both for corporate identities and Football Associations.
Peer Reviewed No
Published Yes
Publisher URI http://www.elsevier.com/wps/find/bookdescription.cws_home/717174/description#description
Alternative URI http://www.elsevier.com
Copyright Statement Self-archiving is not yet supported by this publisher. Please refer to the publisher website or contact the author(s) for more information.
Chapter Number 7
Page from 103
Page to 118
ISBN 978-1-85617-544-9
Date Accessioned 2010-02-04
Date Available 2011-05-11T07:23:13Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Commerce, Management, Tourism and Services
URI http://hdl.handle.net/10072/33173
Publication Type Book Chapter (Non-Composite)
Publication Type Code b2

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