Brand extension feedback effects: A holistic framework

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Title Brand extension feedback effects: A holistic framework
Author Dwivedi, Abhishek; Merrilees, Bill; Sweeney, Arthur
Year Published 2010
Publisher Palgrave Macmillan Ltd.
Citation Journal of Brand Management, Vol. 17(5), pp. 328-342
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1057/bm.2009.26
Copyright Statement Copyright 2010 Palgrave Macmillan. This is a post-peer-review, pre-copyedit version of an article published in Journal of Brand Management. The definitive publisher-authenticated version Journal of Brand Management 17(5) 328-342, is available online at: http://dx.doi.org/10.1057/bm.2009.26
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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