“One size doesn't fit all”: Tourism and Hospitality Employees' Response to Internal Brand Management

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Title “One size doesn't fit all”: Tourism and Hospitality Employees' Response to Internal Brand Management
Author King, Ceridwyn
Editor Dr Fevzi Okumus
Year Published 2010
Publisher Emerald Group Publishing
Citation International Journal of Contemporary Hospitality Management, Vol. 22(4), pp. 517-534
Peer Reviewed Yes
Published Yes
Publisher URI http://www.emeraldinsight.com/journals.htm?issn=0959-6119
Copyright Statement Copyright 2010 Emerald. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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