Stakeholder influence strategies in bidding for a professional sport franchise license

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Title Stakeholder influence strategies in bidding for a professional sport franchise license
Author Heffernan, Jackie; O'Brien, Daniel James
Journal Name Sport Management Review
Year Published 2010
Place of publication Australia
Publisher Elsevier
Abstract This paper examines an application for a franchise license in Australia's professional rugby league competition, the National Rugby League (NRL). Frooman's (1999) typology of stakeholder influence strategies is used to analyse the negotiation of resource relationships between a Gold Coast franchise bid team and its key stakeholders. Primary data came from 12 interviews with nine key actors in the bid process; these were buttressed by secondary data. Frooman's typology provided a useful heuristic, but did not fully account for the critical role of firm legitimacy in stakeholders' choice of influence strategies. The bid team negotiated stakeholders' initial direct withholding strategies by creating access to the intangible resource of legitimacy. This subsequently provided access to material resources such as finance, a new stadium, and, ultimately, a franchise license. The findings are of note to practitioners and scholars interested professional sport and stakeholder theory. Key Words: Stakeholder theory, strategic management, professional sport, legitimacy, influence strategies
Peer Reviewed Yes
Published Yes
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Copyright Statement Copyright 2010 Sport Management Association of Australia and New Zealand.. Published by Elsevier. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Volume 13
Issue Number 3
Page from 255
Page to 268
ISSN 1441-3523
Date Accessioned 2010-06-25
Language en_AU
Faculty Griffith Business School
Subject Commerce, Management, Tourism and Services
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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