Quality tourism Experiences: Reviews, Reflections, Research Agendas

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Title Quality tourism Experiences: Reviews, Reflections, Research Agendas
Author Jennings, Gayle Ruth; Lee, Young-Sook; Ayling, Amanda Jayne; Lunny, Brooke; Cater, Carl Iain; Ollenburg, Claudia
Book Title Marketing of Tourism Experiences
Editor Noel Scott, Eric Laws, Phillipp Boksberger
Year Published 2010
Place of publication Philadelphia
Publisher Routledge
Abstract This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of 'ordinary' physical goods is no longer a distinguishing factor. Instead people are now seeking the 'extraordinary' with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world's population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun.
Peer Reviewed Yes
Published Yes
Publisher URI http://www.routledge.com/books/details/9780415567589/
Alternative URI http://www.routledge.com/
Chapter Number 10
Page from 196
Page to 212
ISBN 970-0-415-56758-9
Date Accessioned 2010-02-11
Language en_AU
Faculty Griffith Business School
Subject Tourist Behaviour and Visitor Experience
URI http://hdl.handle.net/10072/33322
Publication Type Book Chapters
Publication Type Code b1c

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