Intuitive Decision-Making Among Leaders: More Than Just Shooting From the Hip

Abstract

It may sound like heresy, but making the 'fuzzy' discipline of management even fuzzier is paying dividends for business leaders. Indeed, an increasing number of CEOs and senior managers are now questioning the conventional wisdom that decision-making should be strictly analytical – they have found that sometimes it should be intuitive. This article discusses the latest findings in executive decisionmaking which reveal how and when business leaders should ditch analysis and go with their gut feeling.