Building and Measuring Employee-Based Brand Equity

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Title Building and Measuring Employee-Based Brand Equity
Author King, Ceridwyn; Grace, Debra Ann
Editor Professor Gordon E. Greenley
Year Published 2010
Publisher Emerald Group Publishing
Citation European Journal of Marketing, Vol. 44(7/8), pp. 938-971
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1108/03090561011047472
Copyright Statement Copyright 2009 Emerald. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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