A Faustian Contract? When a Sports Star's Media Coverage Goes Bad

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Title A Faustian Contract? When a Sports Star's Media Coverage Goes Bad
Author Jenkins, Cathy
Journal Name International Journal of Sport and Society
Year Published 2010
Place of publication United States
Publisher Common Ground Publishing
Abstract Belsey (1992:85) wrote that those seeking publicity cannot claim the protection of privacy when the publicity goes sour and they “…discover the negative side of the Faustian contract …” A prominent sporting figure who has recently seen both sides of that contract is international golfing star Tiger Woods, who has had to deal with ongoing sensational media coverage of his personal life. This paper examines the coverage of Woods and how his attempts to keep his personal life out of the public gaze might have further impacted on his public image, and his relationships with the media and with sponsors. It argues that these attempts to delay the confirmation and even the publication of the media stories may have done further damage to his image. The paper also examines the tension between a sporting personality's need for publicity and their desire to keep their private life private.
Peer Reviewed Yes
Published Yes
Publisher URI http://ijr.cgpublisher.com/
Copyright Statement Copyright remains with the author 2010. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this journal please refer to the journal's website or contact the author.
Volume 1
Issue Number 3
Page from 229
Page to 236
ISSN 2152-7857
Date Accessioned 2010-08-06
Date Available 2010-09-28T06:51:59Z
Language en_AU
Faculty Faculty of Humanities and Social Science
Subject Communication and Media Studies
URI http://hdl.handle.net/10072/34068
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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