Galloping Through the Global Landscape: Consumers in a Branded Reality

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Title Galloping Through the Global Landscape: Consumers in a Branded Reality
Author Rahman, Kaleel; Cherrier, Helene
Year Published 2010
Publisher Association for consumer research
Citation Advances in Consumer Research, Vol. 37(1), pp. 1-7
Peer Reviewed Yes
Published Yes
Publisher URI http://www.acrwebsite.org/volumes/
Copyright Statement Copyright 2010 Association for Consumer Research (ACR). Self-archiving of the author-manuscript version is not yet supported by this publisher. Please refer to the journal link for access to the definitive, published version or contact the authors for more information.
Research Centre Population and Social Health Research Program
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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