Galloping Through the Global Landscape: Consumers in a Branded Reality
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| Title | Galloping Through the Global Landscape: Consumers in a Branded Reality |
|---|---|
| Author | Rahman, Kaleel; Cherrier, Helene |
| Year Published | 2010 |
| Publisher | Association for consumer research |
| Citation | Advances in Consumer Research, Vol. 37(1), pp. 1-7 |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://www.acrwebsite.org/volumes/ |
| Copyright Statement | Copyright 2010 Association for Consumer Research (ACR). Self-archiving of the author-manuscript version is not yet supported by this publisher. Please refer to the journal link for access to the definitive, published version or contact the authors for more information. |
| Faculty | Griffith Business School |
| Publication Type | Journal Articles (Refereed Article) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/34091
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