Consumer Behaviour in Sport and Events: Marketing Action

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Title Consumer Behaviour in Sport and Events: Marketing Action
Author Funk, Daniel Carl
Year Published 2008
Place of publication Jordon Hill, Oxford UK
Publisher Elsevier Butterworth-Heinemann
Abstract Consumer Behavior for Sports & Sporting Events: Marketing Action is a book that emphasizes the role of consumer behavior in developing strategic marketing activities for sport and related events. The book provides a detailed understanding of personal, psychological and environmental factors that influence sport event consumption. This understanding allows for the development of marketing actions useful in matching needs and wants of consumers to build and sustain volume. The book seeks to inform industry professionals and advance students interested in the delivery of sport and event related products and services in business, community and government sectors.
Peer Reviewed Yes
Published Yes
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Copyright Statement Self-archiving is not yet supported by this publisher. Please refer to the publisher website or contact the author(s) for more information.
ISBN 9780750686662
Date Accessioned 2008-09-30
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject PRE2009-Human Movement and Sports Science; PRE2009-Marketing and Market Research; PRE2009-Recreation and Leisure Studies
Publication Type Books (Authored Research)
Publication Type Code a1

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