The Formation and Effect of Attitude Importance in Professional Sport

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Title The Formation and Effect of Attitude Importance in Professional Sport
Author Pritchard, Mark P.; Funk, Daniel Carl
Year Published 2010
Publisher Emerald Group Publishing Limited
Citation European Journal of Marketing, Vol. 44(7/8), pp. 1017-1036
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1108/03090561011047508
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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