Brand morphing across Wal-Mart customer segments

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Title Brand morphing across Wal-Mart customer segments
Author Merrilees, Bill; Miller, Dale
Editor C. Jevons, C. Veloustou, G. Christodoulides, L. de Chernatony
Year Published 2010
Publisher Elsevier Inc
Citation Journal of Business Research, Vol. 63(11), pp. 1129-1134
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1016/j.jbusres.2009.10.008
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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