The impact of sport sponsorship activities, Corporate image and prior use on a consumer purchase Intent

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Title The impact of sport sponsorship activities, Corporate image and prior use on a consumer purchase Intent
Author Pope, Nigel Kenneth; Voges, Kevin Ernest
Year Published 2000
Publisher Fitness Information Technology
Citation Sport Marketing Quarterly, Vol. 9, pp. 96-102
Peer Reviewed Yes
Published Yes
Publication Type Article in Scholarly Refereed Journal

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