Exploring Destination Image, Experience and Revisit Intention: A Comparison of Sport and Non-Sport Tourist Perceptions

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Title Exploring Destination Image, Experience and Revisit Intention: A Comparison of Sport and Non-Sport Tourist Perceptions
Author Chen, Nan; Funk, Daniel Carl
Journal Name Journal of Sport Tourism
Year Published 2010
Place of publication United Kingdom
Publisher Routledge
Abstract Despite calls for an integrative approach to examine sport event tourism, few attempts have combined sport event and tourism destination studies. This paper addresses this gap by examining travel purpose, destination image and revisit intention. Ratings of importance and performance for the 16 attributes of a destination hosting the European Athletics Championship are used to compare between sport tourist (N ¼ 153) and non-sport tourist (N ¼ 168) with revisit intention. Results support the use of a generic list of 16 destination attributes to examine travel purpose and reveal that sport and non-sport tourists possess both similar and dissimilar perspectives. Major differences were found among three attributes: accommodation facilities, historic/ cultural attractions and sport facilities & activities. Results highlight the influential role that destination evaluation has on revisit intention. Managerial implications are discussed, providing suggestions to sport and tourism marketers.
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1080/14775085.2010.513148
Volume 15
Issue Number 3
Page from 239
Page to 259
ISSN 1477-5085
Date Accessioned 2010-10-06
Date Available 2010-10-13T10:02:48Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject PRE2009-Tourism Management; Tourism Marketing
URI http://hdl.handle.net/10072/34571
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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