Tourism and Generation Y

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Title Tourism and Generation Y
Author Benckendorff, Pierre; Pendergast, Donna; Pendergast, Donna Lee
Editor Pierre Benckendorff, Gianna Moscardo, Donna Pendergast
Year Published 2010
Place of publication United Kingdom
Publisher CAB International
Abstract Gen Y, the Net Generation, and the Millennials are all labels used by the media to describe the generation currently finishing their education and beginning to move into the adult world of work and leisure. They have captured the attention of the media and many claims have been made about their values, characteristics and probable future behaviour. But what will they be like as the travellers, managers, entrepreneurs and policy makers of the future? This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particualr types of travel that Generation Y takes part in, and tourism marketting aimed specifically at it.
Peer Reviewed No
Published Yes
Publisher URI
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ISBN 9781845936013
Date Accessioned 2010-07-01
Language en_AU
Research Centre Griffith Institute for Educational Research
Faculty Arts, Education and Law
Subject Tourism
Publication Type Books (Edited)
Publication Type Code a3

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