Tourism and Generation Y

Abstract

Gen Y, the Net Generation, and the Millennials are all labels used by the media to describe the generation currently finishing their education and beginning to move into the adult world of work and leisure. They have captured the attention of the media and many claims have been made about their values, characteristics and probable future behaviour. But what will they be like as the travellers, managers, entrepreneurs and policy makers of the future? This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particualr types of travel that Generation Y takes part in, and tourism marketting aimed specifically at it.