Brand management to protect brand equity: A conceptual model

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Title Brand management to protect brand equity: A conceptual model
Author M'zungu, Simon David Munyaradzi; Merrilees, Bill; Miller, Dale
Year Published 2010
Publisher Palgrave Macmillan
Citation Journal of Brand Management, Vol. 17(8), pp. 605-617
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1057/bm.2010.15
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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