Brand-self identity narratives in the James Bond movies

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Title Brand-self identity narratives in the James Bond movies
Author Cooper, Holly Belinda; Schembri, Sharon; Miller, Dale
Editor Arch Woodside
Year Published 2010
Publisher Wiley
Citation Psychology & Marketing, Vol. 27(6), pp. 557-567
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1002/mar.20344
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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