Brand consumption and narrative of the self

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Title Brand consumption and narrative of the self
Author Schembri, Sharon; Merrilees, Bill; Kristiansen, Stine
Editor Arch Woodside
Year Published 2010
Publisher John Wiley & Sons, Inc
Citation Psychology & Marketing, Vol. 27(6), pp. 623-638
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1002/mar.20348
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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