Transborder Television in Asian Contexts: Towards a Contingency Approach to Strategy

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Title Transborder Television in Asian Contexts: Towards a Contingency Approach to Strategy
Author Thomas, Amos Owen
Editor S. Bhagwan Dahiya
Year Published 2001
Publisher Spellbound Publications
Citation International Quarterly Journal of Marketing, Vol. 1(1), pp. 73-84
Peer Reviewed Yes
Published Yes
Publication Type Journal Articles (Refereed Article)

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