Personal travel safety: A new generational perspective

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Title Personal travel safety: A new generational perspective
Author Pendergast, Donna Lee; Wilks, Jeff
Book Title Tourism and generation Y
Editor Pierre Benckendorff, Gianna Moscardo, Donna Pendergast
Year Published 2010
Place of publication United Kingdom
Publisher Cabi
Abstract The Millennial Generation, also known as Generation Y, has grown up in a social context where travel is the norm rather than the exception, and consequently they are more likely to travel than any other generation before them. They also have specific characteristics relevant to travel, including being 'aware', 'independently dependent' and 'tech-savvy', particularly with respect to information and communication technologies (ICTs). Furthermore, they are characterized as a generation that places great importance on 'safety' (New Politics Institute, 2006). These combining effects provide a unique opportunity for the tourism industry to address the needs of Gen-Y travellers at a time when the current emphasis placed on safety as a key aspect of quality service has never been more important.
Peer Reviewed Yes
Published Yes
Publisher URI
Chapter Number 10
Page from 109
Page to 118
ISBN 9781845936013
Date Accessioned 2010-07-01
Language en_AU
Research Centre Griffith Institute for Educational Research
Faculty Arts, Education and Law
Subject Tourism
Publication Type Book Chapters
Publication Type Code b1

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