Visual Analysis of Smart Classrooms Graphic Metaphor - 'The Rocket Ship' Text

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Title Visual Analysis of Smart Classrooms Graphic Metaphor - 'The Rocket Ship' Text
Author Hassell, Rebecca Alison; Garrick, Barbara Gail; Finger, Glenn
Publication Title Australian Computers in Education Conference 2010 (ACEC2010)
Editor Donna Gronn & Geoff Romeo
Year Published 2010
Place of publication Australia
Publisher Australian Council for Computers in Education (ACCE) and Information and Communication Technologies
Abstract The presentation provides a visual analysis of 'The Rocket Ship metaphor' used in Education Queensland's Smart Classrooms strategy aimed at enhancing and transforming learning with ICT in Queensland's state schooling system. The importance of the 'The Rocket Ship' is that it was designed "to help communicate to the various groups that they actually all need to pull together in order to pull off what it is that we are after under Smart Classrooms" (Eden, 2007). The visual analysis investigated: What is the purpose of the text and who is the intended audience? Who should be the major audience and how does this affect the purpose of the text? In terms of visual design does the text achieve this purpose in relation to the major audience? What discourses have been made transparent within this process of interpretation and consequently production? From this analysis, implications surrounding visual design are identified, in order to influence and inform future graphic metaphors which might be produced by Education Queensland to promote ICT initiatives in schools.
Peer Reviewed Yes
Published Yes
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Copyright Statement Copyright 2010 Australian Council for Computer Education. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version.
ISBN 9780646530055
Conference name ACEC 2010 Digital Diversity Conference
Location Melbourne, Australia
Date From 2010-04-06
Date To 2010-04-09
Date Accessioned 2010-09-20
Language en_AU
Research Centre Griffith Institute for Educational Research
Faculty Arts, Education and Law
Subject Curriculum and Pedagogy Theory and Development; Education systems
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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