Thematic Framing of the 2007 National Basketball Association Finals: An analysis of announcer discourse during a series of discrete, yet linked events

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Title Thematic Framing of the 2007 National Basketball Association Finals: An analysis of announcer discourse during a series of discrete, yet linked events
Author Scott, Olan Kees Martin; Zakus, Dwight; Hill, Brad Andrew
Publication Title SMA VII Proceedings
Editor Sport Marketing Association
Year Published 2010
Place of publication United States
Publisher Sport Marketing Association
Abstract Past research into sport event broadcasting suggests that broadcasters often exhibit bias in their reporting. Through broadcast discourse, networks attempt to create polysemic structures to provide viewers with multiple storylines to build and maintain audiences throughout an event. A content analysis was conducted on the 2007 National Basketball Association (NBA) finals series in order to analyse the discourse of the play-by-play and colour commentators of the American Broadcasting Corporation’s (ABC) telecasts of the finals. Results of this study found differences in announcer discourse surrounding the two competing teams: the San Antonio Spurs and the Cleveland Cavaliers.
Peer Reviewed Yes
Published Yes
Publisher URI http://www.sportmarketingassociation.com/2009conference/papers/2009papers.htm
Copyright Statement Copyright remains with the authors 2010. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the authors
Conference name SMA VII: 7th Annual SMA Conference
Location Ohio, USA
Date From 2009-10-28
Date To 2009-10-30
URI http://hdl.handle.net/10072/35603
Date Accessioned 2010-11-09
Language en_US
Faculty Griffith Business School
Subject Commerce, Management, Tourism and Services
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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