What Prospective Franchisees Are Seeking

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Title What Prospective Franchisees Are Seeking
Author Bennett, Stephen; Frazer, Lorelle; Weaven, Scott Keith W
Year Published 2010
Publisher Routledge
Citation Journal of Marketing Channels, Vol. 17(1), pp. 69-87
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1080/10466690903436313
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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