The Impact of Comedic Violence on Viral Advertising Effectiveness

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Title The Impact of Comedic Violence on Viral Advertising Effectiveness
Author Brown, Mark R.; Bhadury, Roop K.; Pope, Nigel Kenneth
Year Published 2010
Publisher M.E. Sharpe, Inc.
Citation Journal of Advertising, Vol. 39(1), pp. 49-56
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.2753/JOA0091-3367390104
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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