Examining the Covert Nature of Product Placement: Implications for Public Policy

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Title Examining the Covert Nature of Product Placement: Implications for Public Policy
Author Kuhn, Kerri-Ann L.; Hume, Margee; Love, Anita Brody
Year Published 2010
Publisher Routledge
Citation Journal of Promotion Management, Vol. 16(1), pp. 59-79
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1080/10496490903572983
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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