Heritage as a motivation for four-wheel-drive tourism in desert Australia

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Title Heritage as a motivation for four-wheel-drive tourism in desert Australia
Author Carson, Dean; Prideaux, Bruce; Coghlan, Alexandra; Taylor, Andrew
Journal Name Journal of Heritage Tourism
Year Published 2009
Place of publication UK
Publisher Routledge
Abstract Desert Australia is a vast, largely unpopulated area serviced by few roads. In recent years, tourism has been identified as an industry that has some potential to generate employment and investment opportunities in the region. Because of the distances involved and the largely unsealed road network that radiates off the main north-south highway much of the region is inaccessible to conventional vehicles. As a consequence, interest in fourwheel- drive (4WD) tourism has grown and a number of desert regions have identified this group as a potential market that could be further developed. One of the experiences that is associated with parts of desert Australia is its heritage values, both natural and built. This paper explores the role of heritage as a motivation to travel to desert Australia by four-wheel-drivers and the subsequent proportion of visitor expenditure that can be attributed to heritage tourism consumption. It concludes that while heritage is just one of many components of a 4WD trip, there may be substantial potential for increasing its economic contribution.
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1080/17438730802691707
Volume 4
Issue Number 3
Page from 217
Page to 225
ISSN 1743-873X
Date Accessioned 2011-01-31
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Faculty of Science, Environment, Engineering and Technology
Subject Tourism Resource Appraisal
URI http://hdl.handle.net/10072/35968
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1x

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