Understanding Chinese diners in an overseas context: A cultural perspective

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Title Understanding Chinese diners in an overseas context: A cultural perspective
Author Hoare, Rui Jin; Butcher, Kenneth John; O'Brien, Daniel James
Journal Name Journal of Hospitality & Tourism Research
Year Published 2011
Place of publication United States
Publisher Sage Publications
Abstract With increasing numbers of Chinese tourists dining overseas, understanding the cultural perspective of Chinese diners would appear essential to international restaurateurs. Thus, this study identifies a set of core Chinese values that is salient in the overseas dining context. Phenomenological in-depth interviews were used to collect data from a convenience sample of 20 Chinese diners. Face, trustworthiness, and harmony were identified as the three core values. In addition, group membership was found to interact with face and trustworthiness in this context. These findings provide a deeper understanding of Chinese diners in overseas dining contexts and hold significance for both practitioners and theorists. Recommendations are made to enhance the dining service encounter for Chinese tourists in overseas dining contexts.
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1177/1096348010384599
Volume 35
Issue Number 3
Page from 358
Page to 380
ISSN 1096-3480
Date Accessioned 2011-01-27
Language en_US
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Commerce, Management, Tourism and Services
URI http://hdl.handle.net/10072/36024
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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