Extending the Value Chain - A conceptual framework for managing the governance of co-created brand equity

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Title Extending the Value Chain - A conceptual framework for managing the governance of co-created brand equity
Author Helm, Clive; Gyrd-Jones, Richard
Year Published 2010
Publisher Palgrave Macmillan
Citation Journal of Brand Management, Vol. 17(8), pp. 579-589
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1057/bm.2010.19
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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