Leveraging fans' global football allegiances to build domestic league support

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Title Leveraging fans' global football allegiances to build domestic league support
Author McDonald, Heath; Karg, Adam J.; Lock, Daniel John
Year Published 2010
Publisher Emerald
Citation Asia Pacific Journal of Marketing and Logistics, Vol. 22(1), pp. 67-89
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1108/13555851011013164
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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