Corporate Branding: the role of vision in implementing the corporate brand

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Title Corporate Branding: the role of vision in implementing the corporate brand
Author Gyrd-Jones, Richard
Year Published 2010
Publisher Business Perspectives
Citation Innovative Marketing, Vol. 6(1), pp. 44-57
Peer Reviewed Yes
Published Yes
Publisher URI http://www.businessperspectives.org/journals_free/im/2010/im_en_2010_1_Jones.pdf
Copyright Statement Self-archiving of the author-manuscript version is not yet supported by this journal. Please refer to the journal link for access to the definitive, published version or contact the author[s] for more information.
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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