Digital cameras and photo taking behaviour on the Great Barrier Reef — marketing opportunities for Reef tour operators

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Title Digital cameras and photo taking behaviour on the Great Barrier Reef — marketing opportunities for Reef tour operators
Author Prideaux, Bruce; Coghlan, Alexandra
Journal Name Journal of vacation marketing
Year Published 2010
Place of publication Australia
Publisher Sage publications
Abstract Photography is an important element of the tourist experience and provides both a method of later reliving the experiences of the journey as well as sharing elements of the journey with others. In the digital age photography has taken on a new dimension with the ability of people to enhance images as well as share them with others via new media such as the internet, Facebook, YouTube, MySpace and blogs. This paper reports on research undertaken into the taking of photographs of the Great Barrier Reef and finds that respondents rate the need for good photographic images as a high priority, are likely to use digital cameras in preference to other photographic devices, that there is a small but significant market for commercial photos and offering digital photo opportunities can provide the operator with a powerful and free marketing tool.
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1177/1356766710372244
Volume 16
Issue Number 3
Page from 171
Page to 183
ISSN 1356-7667
Date Accessioned 2011-01-24
Date Available 2011-02-11T08:02:54Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Faculty of Science, Environment, Engineering and Technology
Subject Tourist Behaviour and Visitor Experience
URI http://hdl.handle.net/10072/36084
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1x

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