Australian Franchising Research: Review, synthesis and future research directions

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Title Australian Franchising Research: Review, synthesis and future research directions
Author Wright, Owen; McAuley, Andrew
Publication Title Proceedings of the 2010 ANZMAC Conference
Editor Dr Paul Ballantine and Dr Jörg Finsterwalder
Year Published 2010
Place of publication University of Cantebury, Christchurch
Publisher Department of Management College of Business and Economics University of Canterbury
Abstract This paper represents a brief history of the development of franchising in Australia and its regulatory framework and links this to an analysis of relevant research. Findings indicate a disparate ad hoc approach to research including scoping studies at the embryonic stage of franchise development; significant evidence of census style research culminating in a trajectory of disparate studies utilising more sophisticated research methods. For franchising research to advance there appears to be a need to interface with other research domains in SME and entrepreneurship research, extend the range of issues which are the subject of franchising research; begin longitudinal studies in order to better understand change over time; promote studies which have a sectoral focus in order to improve knowledge and understanding at that level of analysis; and, increase the representation of crosscultural research in the volume of work being undertaken.
Peer Reviewed Yes
Published Yes
Publisher URI
Copyright Statement Copyright remains with the authors 2010. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference's website or contact the authors.
ISBN 9780473178208
Conference name Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less'
Location Christchurch, New Zealand
Date From 2010-11-29
Date To 2010-12-01
Date Accessioned 2011-02-08
Language en_AU
Faculty Griffith Business School
Subject Marketing Theory
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1d

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