Do Disclosure Documents signal value to prospective franchisees? A conjoint analytic approach

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Title Do Disclosure Documents signal value to prospective franchisees? A conjoint analytic approach
Author Wright, Owen; Winzar, Hume
Publication Title 2010 International Society of Franchising 24th Annual Conference Proceedings
Editor Lorelle Frazer
Year Published 2010
Publisher ISoF
Peer Reviewed Yes
Published Yes
Alternative URI http://www.huizenga.nova.edu/ExecEd/ISOF/default.cfm
Copyright Statement Copyright 2010 ISOF. Use hypertext link to access the publisher's website. The attached file is posted here in accordance with the copyright policy of the publisher, for your personal use only. No further distribution permitted.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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