A conceptualization and exploration of conspicuous versus non-conspicuous donation behavior

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Title A conceptualization and exploration of conspicuous versus non-conspicuous donation behavior
Author Griffin, Deborah; Grace, Debra Ann
Publication Title Proceedings of EMAC 2005
Editor Grabirelle Trolio
Year Published 2005
Publisher Bocconi University
Peer Reviewed No
Published Yes
Publisher URI http://www.marketing-centrum.de/projekte/emac/current/contributions.php?limit1=-9&limit2=10
Publication Type Conference Publications (Full Written Paper - Non-Refereed)

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