Preferences and perceptions: An analysis of Chinese student travel market

Abstract

This study explored Chinese students' perception of Australia and preferences for tourist activities. The results suggested that Australia was perceived as a country of spectacular natural attractions and pleasant general environment. However, the country had low performance in shopping, history and accessibility related areas. The study also found that Chinese students' most preferred activities were talking to locals, as well as going to zoos/aquariums, parks and markets. In contrast, the least preferred activities are related to gambling, shopping, clubbing, visiting China Town and Aboriginal culture sites. Additionally, a difference in activity preference was observed between the students and other travellers.