Preferences and perceptions: An analysis of Chinese student travel market

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Title Preferences and perceptions: An analysis of Chinese student travel market
Author Wang, Ying; Davidson, Michael Cameron
Publication Title EuroCHRIE
Editor Rhodri Thomas (Scientific Committee Chair)
Year Published 2007
Abstract This study explored Chinese students' perception of Australia and preferences for tourist activities. The results suggested that Australia was perceived as a country of spectacular natural attractions and pleasant general environment. However, the country had low performance in shopping, history and accessibility related areas. The study also found that Chinese students' most preferred activities were talking to locals, as well as going to zoos/aquariums, parks and markets. In contrast, the least preferred activities are related to gambling, shopping, clubbing, visiting China Town and Aboriginal culture sites. Additionally, a difference in activity preference was observed between the students and other travellers.
Peer Reviewed No
Published Yes
Publisher URI,%20Michael.pdf
Conference name 25th EuroCHRIE Annual Conference
Location Leeds
Date From 2007-10-25
Date To 2007-10-27
Date Accessioned 2008-02-26
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject PRE2009-Other Commerce, Management, Tourism and Services
Publication Type Conference Publications (Full Written Paper - Non-Refereed)
Publication Type Code e2

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