The Impact of Consumption Vision and Emotion on the Tourism Consumer's Decision Behavior

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Title The Impact of Consumption Vision and Emotion on the Tourism Consumer's Decision Behavior
Author Walters, Gabrielle; Sparks, Beverley; Herington, Carmel Ann
Publication Title Recent Advances in Retailing and Services Science
Editor Harry Timmermans
Year Published 2008
Place of publication Netherlands
Publisher Technische Universiteit Eindhoven
Abstract Planning or deciding where to vacation may rely on nonrational thought and be influenced by imaginative processes such as creating visions of oneself in future consumption experiences together with associated emotions. This study examined the influence of pictorial and textual stimuli on dimensions of consumer consumption vision. It also tested whether elaborate and quality consumption visionary responses to print advertising, mediated by emotional responses, result in heightened product interest and expedited purchase decisions. Two hundred and sixty community members participated in the study measuring consumption vision, emotions, and decision making by responding to simulated advertising material. Pictures together with concrete words influenced consumption vision elaboration, whereas instructions to imagine alone versus concrete words influenced consumption vision quality. A series of standard regression analyses tested these propositions and confirmed emotion as a mediating variable for consumption vision and vacation purchase decisions.
Peer Reviewed No
Published Yes
Alternative URI
Conference name EIRASS
Location Zagreb, Croatia
Date From 2008-07-14
Date To 2008-07-17
Date Accessioned 2009-03-17
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject PRE2009-Tourism Marketing
Publication Type Conference Publications (Extract Paper)
Publication Type Code e3

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