Franchisee Personality Traits as Predictors of Franchisee-Franchisor Relationship Strength
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| Title | Franchisee Personality Traits as Predictors of Franchisee-Franchisor Relationship Strength |
|---|---|
| Author | Dant, Rajiv; Weaven, Scott Keith W; Herington, Carmel Ann |
| Publication Title | AMA Winter Marketing Educators' Conference |
| Editor | Tom Brown and Zeynep Gurhan-Canli |
| Year Published | 2008 |
| Publisher | American Marketing Association |
| Peer Reviewed | No |
| Published | Yes |
| Publisher URI | http://www.marketingpower.com/Community/ARC/Pages/Connections/Conferences/Winter2008/default.aspx |
| Publication Type | Conference Publications (Extract Paper) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/36333
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