Franchisee Personality Traits as Predictors of Franchisee-Franchisor Relationship Strength

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Title Franchisee Personality Traits as Predictors of Franchisee-Franchisor Relationship Strength
Author Dant, Rajiv; Weaven, Scott Keith W; Herington, Carmel Ann
Publication Title AMA Winter Marketing Educators' Conference
Editor Tom Brown and Zeynep Gurhan-Canli
Year Published 2008
Publisher American Marketing Association
Peer Reviewed No
Published Yes
Publisher URI http://www.marketingpower.com/Community/ARC/Pages/Connections/Conferences/Winter2008/default.aspx
Publication Type Conference Publications (Extract Paper)

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