Franchisee Personality Traits as Predictors of Franchisee-Franchisor Relationship Strength
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| Title | Franchisee Personality Traits as Predictors of Franchisee-Franchisor Relationship Strength |
|---|---|
| Author | Dant, Rajiv; Herington, Carmel Ann; Weaven, Scott Keith W |
| Publication Title | AMA Winter Marketing Educators' Conference |
| Editor | Tom Brown and Zeynep Gurhan-Canli |
| Year Published | 2008 |
| Place of publication | United States of America |
| Publisher | American Marketing Association |
| Peer Reviewed | No |
| Published | Yes |
| Publisher URI | http://www.marketingpower.com/Community/ARC/Pages/Connections/Conferences/Winter2008/default.aspx |
| ISBN | 0-87757-329-8 |
| Conference name | AMA Winter Marketing Educators' Conference: Marketing Theory and Applications |
| Location | Austin, Texas |
| Date From | 2008-02-15 |
| Date To | 2008-02-18 |
| URI | http://hdl.handle.net/10072/36333 |
| Date Accessioned | 2009-01-29 |
| Date Available | 2012-10-23T23:06:43Z |
| Language | en_US |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Subject | PRE2009-Marketing and Market Research |
| Publication Type | Conference Publications (Extract Paper) |
| Publication Type Code | e3 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/36333
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