Franchisee Personality Traits as Predictors of Franchisee-Franchisor Relationship Strength

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Title Franchisee Personality Traits as Predictors of Franchisee-Franchisor Relationship Strength
Author Dant, Rajiv; Weaven, Scott Keith W; Herington, Carmel Ann
Publication Title AMA Winter Marketing Educators' Conference
Editor Tom Brown and Zeynep Gurhan-Canli
Year Published 2008
Place of publication United States of America
Publisher American Marketing Association
Peer Reviewed No
Published Yes
Publisher URI http://www.marketingpower.com/Community/ARC/Pages/Connections/Conferences/Winter2008/default.aspx
ISBN 0-87757-329-8
Conference name AMA Winter Marketing Educators' Conference: Marketing Theory and Applications
Location Austin, Texas
Date From 2008-02-15
Date To 2008-02-18
URI http://hdl.handle.net/10072/36333
Date Accessioned 2009-01-29
Date Available 2013-05-28T04:43:51Z
Language en_US
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject PRE2009-Marketing and Market Research
Publication Type Conference Publications (Extract Paper)
Publication Type Code e3

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