Starting with a clean slate: An analysis of member identification with a new sports team

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Title Starting with a clean slate: An analysis of member identification with a new sports team
Author Lock, Daniel John; Darcy, Simon; Taylor, Tracy
Journal Name Sport Management Review
Editor Graham Cuskelly
Year Published 2009
Place of publication Australia
Publisher Elsevier
Abstract Soccer in Australia underwent a series of changes following a Federal Government inquiry into its future. A report into the Structure, Governance and Management of Soccer in Australia (2003) recommended a process of structural change, aimed at repositioning and rebranding soccer as association football. The restructure yielded the replacement of the National Soccer League with the A-League, five new Australian teams and a concerted attempt to separate soccer from its ethnic ties in the antipodes. This paper examines member identification in relation to a specific A-League club's members. Using the Sports Spectator Identity Scale (Wann & Branscombe, 1993) to measure sport fan identity in a new team context, a survey of club members of Sydney FC (n = 510), was undertaken. Survey findings indicated that members of Sydney FC reported relatively strong team identification in the first year of the new competition, with some nuanced differences based on age and income. The SSIS demonstrated a good level of fit in relation to a new sports team, although it is evident that rivalries and identification with a new team need time to develop fully.
Peer Reviewed Yes
Published Yes
Alternative URI
Volume 12
Issue Number 1
Page from 15
Page to 25
ISSN 1441-3523
Date Accessioned 2011-01-11
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Commerce, Management, Tourism and Services; Sport and Leisure Management
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1x

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