How the Good Guys are sustainable: A corporate social responsibility case study of an SME

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Title How the Good Guys are sustainable: A corporate social responsibility case study of an SME
Author Stewart, Heather -Jane; Gapp, Rodney Peter; Fisher, Ron James
Publication Title How the Good Guys are sustainable: A corporate social responsibility case study of an SME
Editor Professor Tim Clark
Year Published 2010
Place of publication United Kingdom
Publisher British Academy of Management
Abstract This paper undertakes an initial investigation of corporate social responsibility with a particular emphasis on sustainability in the Australian SME environment. Given that the research is exploratory in nature a qualitative case study has been used. Interviews with eco-team members and data from secondary sources were obtained from an SME that has a repetition for enhanced business performance resulting form the application of CSR and sustainable practices. The findings provide practical insight into the advantages of CSR and sustainable practice to SME bottom line performance and give balance to this sector in the literature that is more focused on larger corporations. The findings indicate the importance of partnering, and show how CSR can be a direct and long-term driver of sustainable business performance.
Peer Reviewed Yes
Published Yes
Publisher URI http://www.bam.ac.uk
Copyright Statement Copyright 2010 BAM. The attached file is posted here in accordance with the copyright policy of the publisher, for your personal use only. No further distribution permitted. Use hypertext link for access to publisher's website.
Conference name British Academy of Management
Location Sheffield, UK
Date From 2010-09-14
Date To 2010-09-16
URI http://hdl.handle.net/10072/36447
Date Accessioned 2011-02-09
Date Available 2011-08-05T06:48:52Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Business and Management
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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