Sport Public Relations and Communication

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Title Sport Public Relations and Communication
Author Hopwood, Maria; Kitchin, Paul; Skinner, James
Editor Maria Hopwood, Paul Kitchin & James Skinner
Year Published 2010
Place of publication United Kingdom
Publisher Elsevier
Abstract Contemporary sport is a huge global enterprise which necessitates that sports organisations operate as businesses. An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues. This book discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. * Discussion is customized to apply directly to sports management, thoroughly exploring the nuances of the field * Case studies are used throughout the book to illustrate the practical application of theory * Discussion questions help to formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice * Examples used draw from the authors' extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field
Peer Reviewed No
Published Yes
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Copyright Statement Self-archiving is not yet supported by this publisher. Please refer to the publisher website or contact the author(s) for more information.
Volume 1
ISBN 9781856176156
Date Accessioned 2010-10-21
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Commerce, Management, Tourism and Services
Publication Type Books (Edited)
Publication Type Code a3

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