From Passenger to Driver: Creativity and Culture in Rural Communities

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Title From Passenger to Driver: Creativity and Culture in Rural Communities
Author Mitchell, Patrick Francis; Fisher, Ron James
Journal Name Tourism, Culture and communication
Editor Brian King
Year Published 2010
Place of publication United States
Publisher Cognizant Communication Corporation
Abstract This study examines the activities of an arts group in a small rural town in Australia through the lens of the Creative Industries paradigm. The aim of the study is to gain deeper understanding of the potential of arts activities to impact on a community. The study evaluates how future growth of the arts in such communities may be augmented by use of the paradigm supported by a branding approach based on creativity and innovation. The research uses in-depth interviews of volunteers and other key actors in a rural arts festival. Findings suggest that the Creative Industries paradigm provides a framework that supports and develops the work of community art in rural communities. The paradigm also supports the development of a branding strategy based on creativity and innovation.
Peer Reviewed Yes
Published Yes
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Copyright Statement Copyright 2010 Cognizant Communication Corporation. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Volume 10
Issue Number 3
Page from 187
Page to 200
ISSN 1098-304X
Date Accessioned 2011-02-03
Language en_US
Faculty Griffith Business School
Subject Commerce, Management, Tourism and Services
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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