Enhancing brand preference through corporate social responsibility initiatives in the Thai banking sector

There are no files associated with this record.

Title Enhancing brand preference through corporate social responsibility initiatives in the Thai banking sector
Author Chomvilailuk, Rojanasak; Butcher, Kenneth John
Editor Ian Phau
Year Published 2010
Publisher Emerald
Citation Asia Pacific Journal of Marketing and Logistics, Vol. 22(3), pp. 397-418
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1108/13555851011062296
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

Show full item record

Griffith University copyright notice