Modelling the Complex Choices of a Business Purchase
| File | Size | Format | |
|---|---|---|---|
| 68137_1.pdf | 106Kb | Adobe PDF | View |
| Title | Modelling the Complex Choices of a Business Purchase |
|---|---|
| Author | Wright, Owen; Winzar, Hume |
| Publication Title | Proceedings of the 2010 ANZMAC Conference |
| Editor | Paul Ballantine & Jörg Finsterwalder |
| Year Published | 2010 |
| Place of publication | New Zealand |
| Publisher | ANZMAC |
| Abstract | In this paper, a choice modelling approach is used to consider attributes of a pre-purchase behaviour when purchasing a business (franchise outlet). Choice modelling methods are consistent with consumer theory, and focus on an attribute‐based determination of value. However, choice modelling can place a severe cognitive burden upon respondents and induce satisficing rather than maximising behavioural patterns. In this framework, a choice model utilising best-worst scaling is evaluated to ascertain the benefits for potential purchasers and vendors. Findings indicate limited capacity for potential investors to rationalise the choices presented. |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://anzmac2010.org/proceedings/index.html |
| Copyright Statement | Copyright remains with the authors 2010. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference's website or contact the authors. |
| ISBN | 9780473178208 |
| Conference name | Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less' |
| Location | Christchurch, New Zealand |
| Date From | 2010-11-29 |
| Date To | 2010-12-01 |
| URI | http://hdl.handle.net/10072/36981 |
| Date Accessioned | 2011-02-08 |
| Date Available | 2011-06-06T06:02:53Z |
| Language | en_AU |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Subject | Marketing Management (incl Strategy and Customer Relations); Marketing Research Methodology |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
| Publication Type Code | e1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/36981
Griffith University copyright notice
Copyright in individual works within the repository belongs to their authors or publishers. You may make a print or digital copy of a work for your personal non-commercial use. All other rights are reserved, except for fair dealings or other user rights granted by the copyright laws of your country.
Footer information
Back to top