Evaluating Alternative Brand Strategies for Success
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| Title | Evaluating Alternative Brand Strategies for Success |
|---|---|
| Author | O'Cass, Aron; Soutar, Geoff; Merrilees, Bill |
| Book Title | Contemporary Issues in Brand Research |
| Editor | G. Christodoulides, C. Veloutsou, C. Jevons, L. de Chernatony, & N. Papadopoulos |
| Year Published | 2010 |
| Citation | Greece: Athens Institute for Education and Research (ATINER) pp. 283-291 |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://www.atiner.gr/docs/2010Veloutsou_CONT.htm |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Book Chapters |
Please use this identifier to cite this record: http://hdl.handle.net/10072/37686
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