Evaluating Alternative Brand Strategies for Success

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Title Evaluating Alternative Brand Strategies for Success
Author O'Cass, Aron; Soutar, Geoff; Merrilees, Bill
Book Title Contemporary Issues in Brand Research
Editor G. Christodoulides, C. Veloutsou, C. Jevons, L. de Chernatony, & N. Papadopoulos
Year Published 2010
Citation Greece: Athens Institute for Education and Research (ATINER) pp. 283-291
Peer Reviewed Yes
Published Yes
Publisher URI http://www.atiner.gr/docs/2010Veloutsou_CONT.htm
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Book Chapters

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