Evaluating Alternative Brand Strategies for Success

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Title Evaluating Alternative Brand Strategies for Success
Author O'Cass, Aron; Soutar, Geoff; Merrilees, Bill
Book Title Contemporary Issues in Brand Research
Editor G. Christodoulides, C. Veloutsou, C. Jevons, L. de Chernatony, & N. Papadopoulos
Year Published 2010
Place of publication Greece
Publisher Athens Institute for Education and Research (ATINER)
Peer Reviewed Yes
Published Yes
Publisher URI http://www.atiner.gr/docs/2010Veloutsou_CONT.htm
Chapter Number 21
Page from 283
Page to 291
ISBN 9789606672682
Date Accessioned 2011-01-24
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing Management (incl Strategy and Customer Relations)
URI http://hdl.handle.net/10072/37686
Publication Type Book Chapters
Publication Type Code b1

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