Sustainable Corporate Branding: A Typology

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Title Sustainable Corporate Branding: A Typology
Author Miller, Dale; Merrilees, Bill; Cooper, Holly Belinda
Book Title Contemporary Issues in Brand Research
Editor G. Christodoulides, C. Veloutsou, C. Jevons, L. de Chernatony, & N. Papadopoulos
Year Published 2010
Place of publication Greece
Publisher Athens Institute for Education and Research (ATINER)
Peer Reviewed Yes
Published Yes
Publisher URI
Chapter Number 13
Page from 181
Page to 192
ISBN 9789606672682
Date Accessioned 2011-01-24
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing Management (incl Strategy and Customer Relations)
Publication Type Book Chapters
Publication Type Code b1

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